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Donald Miller critically analyzes various billboards, arguing that most fail by trying to be clever instead of clear, and provides insights on creating effective advertising that solves a problem with minimal cognitive load.
Nonprofit founder Scott Harrison shares how Charity: Water revolutionized fundraising through simple messaging, innovative approaches like donating birthdays, and a transparent 100% donation model that has raised over $1 billion to bring clean water to millions worldwide.
In this Christmas special radio drama, two brothers save their family's struggling board game company by learning to use the StoryBrand framework, positioning customers as heroes and themselves as guides who help families reconnect in a screen-dominated world.
A deep dive into the nuances of leadership, narcissism, and self-awareness, exploring how great leaders balance confidence with humility while avoiding the pitfalls of unchecked ego and destructive self-absorption.
In this inaugural episode, Donald Miller introduces the StoryBrand Podcast, providing a comprehensive deep dive into the StoryBrand framework and explaining how clear messaging can help businesses grow by inviting customers into a story where they're the hero and the business is the guide.
Marketing experts Donald Miller and Kyle Reed analyze three memorable, annoying advertising campaigns - Head On, Chia Pet, and George Foreman Grill - that succeeded by using simple, repetitive messaging that grabbed consumers' attention and clearly communicated a product's core benefit.